TVS KING DELUXE MARKET ACTIVATION PAN-NIGERIAN ROADSHOW ~ FEB -MAR, 2018
- Increase awareness of the TVS Star motorcycle and its unique features.
- Recruit new users of the product.
- 6 weeks Western Nigeria Roadshow activation
- Road show to sensitize public and drive sales
- Engaging activities to increase TOMA
- Digital & social media amplification
- 2,093 prospective target reached
- 14 cities activated
- 2,469 Motor Cycle Riders reached
- Date:February - March, 2018
- Project Type:Experiential