TVS KING DELUXE MARKET ACTIVATION PAN-NIGERIAN ROADSHOW ~ FEB -MAR, 2018

SITUATION:

  • Increase awareness of the TVS Star motorcycle and its unique features.
  • Recruit new users of the product.

TACTICS:

  • 6 weeks Western Nigeria Roadshow activation
  • Road show to sensitize public and drive sales
  • Engaging activities to increase TOMA
  • Digital & social media amplification

RESULTS:

  • 2,093 prospective target reached
  • 14 cities activated
  • 2,469 Motor Cycle Riders reached
  • Client:TVS
  • Date:February - March, 2018
  • Tags:Nigeria
  • Project Type:Experiential
  • Marketing

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