SITUATION:

• Increase awareness of the TVS Star motorcycle and its unique features.
• Recruit new users of the product.

TACTICS:

• 6 weeks Western Nigeria Roadshow activation
• Road show to sensitize public and drive sales
• Engaging activities to increase TOMA
• Digital & social media amplification

RESULTS:

• 2,093 prospective target reached
• 14 cities activated
• 2,469 Motor Cycle Riders reached