TVS STAR “NO SHAKING” 1.0 SW NIGERIA ROADSHOW IN 6 CITIES ~ APR – MAY, 2018
- Increase awareness of the TVS Star motorcycle and its unique features.
- Recruit new users of the product.
- 6 weeks Western Nigeria Roadshow activation
- Road show to sensitize public and drive sales
- Engaging activities to increase TOMA
- Digital & social media amplification
- 2,093 prospective target reached
- 14 cities activated
- 2,469 Motor Cycle Riders reached
- Date:April - May, 2018
- Project Type:Experiential