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OBJECTIVES
The aim was to engage Consumers and give them reasons to consume and buy TWISCO
TACTICS
- Sample target Consumers wet and dry samples
- Drive sales of Twisco to Consumers and Retailers
- Offer incentives to instigate customer purchase decision
- Ensure proper branding of outlets to increase visibility
RESULTS
- 403,200 Consumers Sampled
- 3,555 cases of Twisco sold
- 14,314 Outlets visited
- 6,383 Outlets Listed
- 67,122 Consumers Data Captured