SITUATION:

• Inconsistent posting.
• Low level of engagement.
• Poor response rate

TACTICS

• Serve as extension of Customer Care
• Educate and engage the Online Community about the products
• Amplify marketing activities.

RESULTS

• Improved response rate from 50% to 100% and response time from 6hrs to 8mins.
• Post regularly on Facebook page.
• Generate sales lead
• Improved customer satisfaction