BIC® SHAVERS (SHAVE & REALIZE YOUR DREAM PROMO)
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SITUATION

Create awareness for the SHAVE AND REALIZE YOUR DREAM CONSUMER PROMO through Print Media.

MARKETING TACTICS

  • News Insertion in Most Read National News Papers (Tribune, Business, Punch, ThisDay, Sun etc)
  • Pan Nigeria exposure in 4 months

RESULTS

  • Increase in awareness and participation in the Promo.
  • Daily Brand Recalls
  • Over 20m Consumer Reach Achieved
  • Brand: BIC
  • Activity: Public Relations
  • Date:
  • Location: Nigeria