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SITUATION
- Low demand for BIC Cristal Ultra Fine Pen
- Low Awareness
TACTICS
- Brand Education
- Consumer engagement through; BIC Treasure Hunt, BIC Talent Hunt, BIC Open Mic Competition etc
- 1 month Sampling in 13 Tertiary Institutions across 6 cities
- Sampling using TRY IT CARD, to engage target consumers
- Town Storm to create Awareness
- Distribution of Flyers to create awareness
- D2R Sales
RESULTS
- 100% sampling objective achieved
- Sampled 13 Campuses (Unilag, Yabatech, FCE Akoka, UI, Poly Ibadan, UniAbuja, Oko Poly etc)
- 25 Activations
- 72% sales objective achieved