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  • Low demand for BIC Cristal Ultra Fine Pen
  • Low Awareness


  • Brand Education
  • Consumer engagement through; BIC Treasure Hunt, BIC Talent Hunt, BIC Open Mic Competition etc
  • 1 month Sampling in 13 Tertiary Institutions across 6 cities
  • Sampling using TRY IT CARD, to engage target consumers
  • Town Storm to create Awareness
  • Distribution of Flyers to create awareness
  • D2R Sales


  • 100% sampling objective achieved
  • Sampled 13 Campuses (Unilag, Yabatech, FCE Akoka, UI, Poly Ibadan, UniAbuja, Oko Poly etc)
  • 25 Activations
  • 72% sales objective achieved