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SITUATION
- Generate top of mind awareness equity .
- Achieve a total of 676,590 unit sales across SKUs
MARKETING TACTICS
- Generate top of mind awareness equity .
- Achieve a total of 676,590 unit sales across SKUs
RESULTS
- 4,814 consumers rewarded
- 181% Sales Achieved
- 100% outlets reached
- 96% consumers rewarded
- Brand: BIC
- Activity: POSM
- Date: January - March, 2018
- Location: Nigeria