SANOFI – 2018
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OBJECTIVE

Showcase SANOFI as a brand that cares.

MARKETING TACTICS

Reiterate SANOFI’s commitment to fight against fake drugs

•Activate 9 communities

•Sensitize the communities about the dangers of street drugs and
how to manage pain.

•Engage and interact with consumers.

RESULTS

  • Activated 10 communities
  • 345,000 people reached
  • 2,950 T shirts distributed
  • 70,000 flyers distributed
  • Brand: Sanofi
  • Activity: Experiential
  • Date: October, 2018
  • Location: Cote d’Ivoire