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SITUATION
- Grow brand awareness.
- Recruit new users of the product.
- Improve brand equity
MARKETING TACTICS
- Pan Nigeria Roadshow activation in 5 Cities
- Awareness creation around the brand
- Brand Education & Engagement
- Digital & social media amplification
RESULTS
- 13,166 Reach Achieved
- 5 cities Pan Nigeria Activated
- 2,524 TVS Motor Cycle & Tricycle Riders reached