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SITUATION
- Increase brand visibility at Afrobeat Rave
- Recruit new users of the product.
- Improve brand equity
- Generate sales
MARKETING TACTICS
- Generate sales to trade around the venue days prior to the event
- Deployment of branded communication materials at the Afrobeat rave to build visibility
- Generation of sales at the venue with the aid of Brand promoters
RESULTS
- 95 packs of 3cl/ 20 cases of 20cl & 12.5 cases of 75cl of Regal gin sold
- 300 consumers sampled at the Afrobeat party
- 20 retailers data captured