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OBJECTIVES
Drive availability in the Modern Trade and influence/increase shelf off-take and repurchase Pan Nigeria
MARKETING STRATEGY
- Organized, manage and execute a fun filled consumer/shopper In-store Xmas Promo
- Tie to the splurge season
- Drive AVA (availability, visibility and accessibility)
RESULTS
Activated 30 supermarkets pan-Nigeria
5,000+ bottles soled during the festive period +131%