M&B WORLD MALARIA DAY- 2019
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OBJECTIVES
- Plan and organize a CSR supporting the World Malaria Day cause
TACTICS
- Select a location with high population density in Lagos
- Run engaging activities to attract audience
- Educate audience about Malaria.
- Give the M&B brand the halo effect.
RESULTS
- Reached over 500 people
Tested 172 people