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CAMPAIGN OBJECTIVES
- Increase awareness about Lord’s Dry Gin
- Position Lord’s Dry Gin as a premium drink
MARKETING TACTICS
- Identify and partner with events that align with TG
- Chose eyeball location at the venue to increase visibility
- Cocktail Sampling
RESULTS
- Activated 9 events
- Reached over 10,000 people
- Sampled
- 3,600 people