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OBJECTIVES
- Increase awareness among primary and secondary school students
- Stimulate brand preference
TACTICS
The marketing strategy was:
- Brand Education
- Student engagement through mini sketch, games and rewards
- Brand signboards in schools
- Sampling of BIC® Products
RESULTS
- 32 Schools activated
- Over 40,000 BIC Products sampled
- 3,200 students rewarded
- Over 35,000 students reached
- 669 forex signboards branded