M&B NATURE CARE AVA 2019
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OBJECTIVES

  • Stock up general trade and pharmacies using guerrilla sales team

TACTICS

  • Deployed 2 teams to saturate neighborhood’s and general trade stores
  • Deployed POSMs in selected stores
  • Engaged pharmacies and target consumers
  • Educate audience about the Nature Care Brands
  • Generate sales for 5 SKUs

RESULTS

  • Product sales of over 1.9 million

  • 3,000 outlets effectively captures

  • Brand: M&B
  • Activity: Experiential, Nigeria
  • Date: January – March 2019