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OBJECTIVES
Increase awareness of the BIC® stationery brand pan-Nigeria via school sampling
TACTICS
Our marketing strategy was:
- Brand Education.
- Student engagement through puzzle games.
- D2R Sales.
- Sampling using TRY IT CARD, to engage target consumers
RESULTS
- Reached Over 1 million consumers
- Activated 200 primary and secondary schools
- Achieved 126% sales tgt in 100 markets & neighborhood outlets
- Activated 11 cities