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Increase awareness of the BIC® stationery brand pan-Nigeria via school sampling


Our marketing strategy was:

  • Brand Education.
  • Student engagement through puzzle games.
  • D2R Sales.
  • Sampling using TRY IT CARD, to engage target consumers


  • Reached Over 1 million consumers
  • Activated 200 primary and secondary schools
  • Achieved 126% sales tgt in 100 markets & neighborhood outlets
  • Activated 11 cities