M&B NATURE CARE AVA ACTIVATION ~ 2019
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OBJECTIVES
Stock up general trade and pharmacies
TACTICS
Our marketing strategy was
- Activation across 3 Socio-economic regions
- Engage Pharmacies and Patient Medicine Stores
- Ensure effective data capture of outlets
- Deploy guerilla team to ensure sales across 7 SKUs
RESULTS
- Over 2 million naira sales
- 2,005 outlet coverage