GBFOOD RTM SCHEME (PILOT 2) 2020
Previous slide
Next slide
OBJECTIVE
- Increase Sell-Out
- Drive Hard-line SKUs
- Sell using a data tracker app to drive.
- Create retail penetration in outlets.
MARKETING TACTICS
- Retail penetration using Tricycles Sales Representatives
- Numeric and weighted distribution
- 3 tricycles.
RESULTS
- 6,722 retail outlets visited
- 1,670 productive outlets
- Over 16,965,300 million CFA sales
- Over 930 cases sold