WRITE YOUR SUCCESS WITH BIC® 2020
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OBJECTIVE
- Increase awareness of other stationery items
- Increase brand preference.
- Increase sales
MARKETING TACTICS
- Channels: Supermarket
- Create emotional link with customers (students & parents)
- Consumer reward.
- Reposition BIC® stationery as a brand of choice in the minds of consumers.
RESULTS
- Reached 6,500 direct consumers.
- Total sales Of 14,469,456 XOF
- Sold 14 867 BIC products
- Activated 16 Supermarkets
- Activated 3 cities.