DETTOL COOL MARKET ACTIVATION 2020
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OBJECTIVES
- Create awareness about the new partnership with Ighalo in open markets
- Build an experience by engaging target audience while informing them about the New Dettol Cool with Extra Menthol Freshness
- Reward customers who purchase the New Dettol Cool Soap with over 3,500 buckets
- Sell 9,507 rolls of Soap in 20 Markets across 7 Cities in Nigeria
MARKETING TACTICS
- Create awareness about the new partnership with Ighalo in open markets
- Sell 9,507 rolls of the New Dettol Cool Soap across 20 Open Markets
- Reward customers who buy 3 packs of soap with 3,501 buckets
RESULTS
- 86% Sales Value
20 Major Open Markets Activation
2,892 Buckets Rewarded