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OBJECTIVES
- Sample, gift and entertain customers at the launch of the movie Rattlesnake to create awareness and increase sales for Rite Foods Ltd. and Fearless Energy Drink.
TACTICS
- Increase product trial by sampling guests Rite Foods Ltd. beverages
- Create awareness about new ways to consume RFL beverages
- Gift consumers by engaging them through RFL gaming activities
- Ensure stock of BIC stationery products in outlets.
RESULTS
- Reached 500+ Consumers
- Sampled & Engaged Guests in 3 Cities
- Shared 66 RFL Branded Gift Items
- 564 RFL drinks shared across 3 cities
- 251 Fearless Cocktails sampled