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  • Sample, gift and entertain customers at the launch of the movie Rattlesnake to create awareness and increase sales for Rite Foods Ltd. and Fearless Energy Drink.


  • Increase product trial by sampling guests Rite Foods Ltd. beverages
  • Create awareness about new ways to consume RFL beverages
  • Gift consumers by engaging them through RFL gaming activities
  • Ensure stock of BIC stationery products in outlets.


  • Reached 500+ Consumers
  • Sampled & Engaged Guests in 3 Cities
  • Shared 66 RFL Branded Gift Items
  • 564 RFL drinks shared across 3 cities
  • 251 Fearless Cocktails sampled