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  1. Increase awareness of Familia tissue brand by 5%
  2. Improve on brand education by 5% by showcasing the benefits of Familia tissue.
  3. Increase online engagement and following to achieve the year’s target
  4. Increase online community engagement by 5% by sharing interesting content they want to share, like, and comment to.


  1. Content Marketing
  2. Brand Campaigns – ie. Digital Engagement
  3. Influencer Marketing
  4. Social Media Management/Community Management


  • Increased number of followers
  • Increase in brand awareness
  • Increase in engagement