BIC UNITY GOLF ACTIVATION 2021
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MARKETING OBJECTIVES

  • Educate golfers and guests about BIC products and their benefits
  • Differentiate BIC Brand from the competition
  • Motivate golfers and guests to purchase BIC products
  • Handover gift items to specific guests and golfers.

BIC UNITY GOLF MARKETING TACTICS

  • Sample golfers with various BIC products
  • Engage golfers on the BIC Mini Golf Course
  • Ensure proper branding in and around the Ikoyi Golf Course and increase visibility
  • Offer incentives to instigate customer purchase decision

RESULTS

  • Activated for a total of 3 days (100%)

  • Reached 608 consumers across 3 days (101%)

  • Sold 167 BIC products packs (98%)

  • Sampled 2868 BIC product packs (100%)

  • Achieved 287% data capture

  • Brand: BIC
  • Activity: EVENT, Nigeria
  • Date: March 2021