JOHN BANNERMAN’S B.S.C UNLOCKED
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OBJECTIVE

  • The B.S.C Unlocked(Re-launch event) was aimed at Driving Awareness for John Bannermans Whisky and formally introduce it to the General public.

MARKETING STRATEGY FOR JOHN BANNERMAN'S B.S.C UNLOCKED (RE-LAUNCH EVENT)

  • Flagboii tour across key location on the Island.
  • Consumer sampling through Cocktail drink and shots.
  • Engagement through Arm Wrestling challenge.
  • Musical Performances by Alternate Sound (Live band)
  • Magic Tricks and bottle unveil by Babs Cardini.
  • Artiste performance by Zlatan.
  • After Party.

RESULTS

  • 152 Guests attended the event

  • 510 cocktails drinks were sampled.

  • 205 Wrist tags were handed out

  • Brand: JOHN BANNERMAN
  • Activity: Re-launch Event
  • Date: 10th July, 2021
  • Location: Lagos, Nigeria