BIC BTS BOOKSHOP & NEIGHBOURHOOD ACTIVATION 2021
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MARKETING OBJECTIVE

  • The main objectives of the campaign was to deploy POSMs in bookshops and neighbourhood stores across 4 cities.
  • To introduce and sell the different BIC SKUs to Retailers and Consumers.

MARKETING TACTICS FOR BIC

  • Activated 1,167 Bookshops & Neighborhood stores.
  • Sales, Reward and POSM deployment.

RESULTS

  • Coverage 1,167 (84%) Bookshops across 4 Cities

  • Sold  N6,096,354 (79%) worth of products across 4 Cities

  • Deployed 3,079 POSMs across touch points.

  • Client: BIC
  • Activity: Experiential (Sales)
  • Date: September- October 2021
  • Location: Lagos, Ibadan & Abuja