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OBJECTIVE

  • The main objectives of the campaign was to create awareness for Caplux surface preparation products by positioning the brand as an essential need for painters and induce sales of Caplux products across activated Colour Centres.

MARKETING STRATEGY

  • A total of 13 outlets were activated
  • 11 outlets were activated in Lagos, and 2 outlets were activated in Ibadan.
  • Generate sales of 1276 primers and Fillers.

RESULTS

  • 13 Dulux Color center outlets

  • Sold 1276 Primers (132%) products across Outlets.

  • Captured 518 (100%) Consumer data capture.

  • 2021 CAPLUX INSTORE ACTIVATION
  • Activity: Experiential (Sales)
  • Date: Oct – Dec 2021
  • Location: Lagos & Ibadan