Airtel X The Voice Audition
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OBJECTIVE
Increase awareness and Drive lasting advocacy for Airtel & the Voice owing to the rich consumer experiences.
MARKETING STRATEGY
- Disruptive Ambience
- Engagement Activities
- Reward
- Meet & Greet with Airtel Brand Ambassadors
RESULTS
2 Auditions
Over 1,500 people were reached
36 MiFi Devices Sold