BIC CLASS SAMPLING ACTIVATION
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OBJECTIVE

  • Drive brand awareness across 232 schools
  • Engage 24,000 students in their classes/schools
  • Convert TG through sampling of BIC Stationery
  • Turn TG to loyal users of BIC Stationery
  • Convert TG to Brand Advocates
  •  

MARKETING STRATEGY

  • Activate for 20 days
  • Sample 24,000 Students
  • Sell 2400 BIC Products
  • Deploy 1200 Teaching Aids & 1200 Signages

RESULTS

  • Activated for a total of 20 days

  • Achieved 100% of School Reach

  • Achieved 108% of Student Sampling Target

  • Achieved 100% Leave Behind Target

  • Achieved 96% of Sales Value Target

  • Brand: BIC CLASS SAMPLING ACTIVATION
  • Activity: Experiential
  • Date: May – June 2021
  • Location: PAN-NIGERIA