DETTOL ‘PROTECT YOUR GAME’ ACTIVATION
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OBJECTIVE

  • Increase top-of-mind awareness for brand with core target audience.
  • Grow volume sales and gain market share from competition.
  • Convince TG to Purchase and trust Dettol product range.
  • Build brand affinity, create an emotional link with consumers and drive volume.
  • Create excitement around AFCON by rewarding consumers with various gift items.
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MARKETING STRATEGY

  • Cover 3 markets across 3 keys cities.
  • Sell 75,600 units of Dettol Soaps.
  • Deploy 17,000 POSMs across all touchpoints

RESULTS

  • Covered 19 markets (633%) across 3 Cities.

  • Sold N21.8m (127%) worth of products across 2 Cities.

  • Deployed 17,000 (100%) POSMs.

  • DETTOL ‘PROTECT YOUR GAME’ ACTIVATION
  • Activity: Experiential
  • Date: January – March 2020
  • Location: KEY CITIES (Lagos, Abuja & PHC)