MENTOS FRESH ACTION
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OBJECTIVE
- Drive awareness for Mentos Fresh Action candy
- Educate Consumers about the Uniqueness and life benefit of Mentos Fresh action menthol & lemon ginger flavor candy
- Improve regular Usage
MARKETING STRATEGY
- Sample 1,000,000 Consumers
- Activate 2o Cities Pan Nigeria
- Sell 2,000,000 units of Mentos Fresh Action candy
- Drive Visibility in 8,160 shops
RESULTS
1 Event
Over 250 guests attended the event
1 Grand Unveil