BIC® MINI BTS – 2020
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OBJECTIVES

Latch on the Back to School period to increase sales and awareness of BIC® Stationery items

TACTICS

  • Target major sales touchpoints; Open Market, Bookshops & supermarkets.
  • Ensure proper branding of outlets to increase visibility.
  • Offer incentives to instigate customer purchase decision
  • Launch in-trade promo to increase product shelf space

RESULTS

  • Reached over 70,000 people across touch points
  • Activated 10 Supermarkets, 80 Bookshops & 46 OM
  • Covered 2,310 Open Market Outlets
  • Achieved 76% of sales in Supermarkets
  • Achieved 244% of sales in Bookshops
  • Achieved 98% of sales in Open Markets
  • Brand: BIC
  • Activity: Experiential
  • Date: February, 2020