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MARKETING OBJECTIVE
- The main objectives of the campaign was to deploy POSMs in bookshops and neighbourhood stores across 4 cities.
- To introduce and sell the different BIC SKUs to Retailers and Consumers.
MARKETING TACTICS FOR BIC
- Activated 1,167 Bookshops & Neighborhood stores.
- Sales, Reward and POSM deployment.
RESULTS
Coverage 1,167 (84%) Bookshops across 4 Cities
Sold N6,096,354 (79%) worth of products across 4 Cities
Deployed 3,079 POSMs across touch points.