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OBJECTIVE
- Drive brand awareness across 232 schools
- Engage 24,000 students in their classes/schools
- Convert TG through sampling of BIC Stationery
- Turn TG to loyal users of BIC Stationery
- Convert TG to Brand Advocates
MARKETING STRATEGY
- Activate for 20 days
- Sample 24,000 Students
- Sell 2400 BIC Products
- Deploy 1200 Teaching Aids & 1200 Signages
RESULTS
Activated for a total of 20 days
Achieved 100% of School Reach
Achieved 108% of Student Sampling Target
Achieved 100% Leave Behind Target
Achieved 96% of Sales Value Target