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OBJECTIVES

Drive availability in the Modern Trade and influence/increase shelf off-take and repurchase Pan Nigeria

MARKETING STRATEGY

  • Organized, manage and execute a fun filled consumer/shopper In-store Xmas Promo
  • Tie to the splurge season
  • Drive AVA (availability, visibility and accessibility)

RESULTS

  • Activated 30 supermarkets pan-Nigeria

  • 5,000+ bottles soled during the festive period +131%