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OBJECTIVE
- The B.S.C Unlocked(Re-launch event) was aimed at Driving Awareness for John Bannermans Whisky and formally introduce it to the General public.
MARKETING STRATEGY FOR JOHN BANNERMAN'S B.S.C UNLOCKED (RE-LAUNCH EVENT)
- Flagboii tour across key location on the Island.
- Consumer sampling through Cocktail drink and shots.
- Engagement through Arm Wrestling challenge.
- Musical Performances by Alternate Sound (Live band)
- Magic Tricks and bottle unveil by Babs Cardini.
- Artiste performance by Zlatan.
- After Party.
RESULTS
152 Guests attended the event
510 cocktails drinks were sampled.
205 Wrist tags were handed out