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OBJECTIVE
- The Nature care Activation AVA 4 is aimed at increasing sales and demand for M&B Nature Care Range in Pharmacies & PMS across the Eastern Region.
MARKETING STRATEGY
- 24 days AVA campaign in 1 Region ( 7 cities)
- Target major sales touchpoints; Open Markets and Neighborhoods.
- Sample Consumers.
- Ensure proper branding of outlets to increase visibility.
- Offer incentives to instigate customer purchase decision.
RESULTS
Achieved (72%) of Sales (Volume)
Achieved 1,509 Outlets Recruitment (101%)
Achieved (71%) of Sales(Value)
Deployed 3,190 POSMs