TV, RADIO & OUTDOOR – JAN, 2018

SITUATION Create awareness for the Back-to School campaign through Mass Media; Radio, TV, OOH TACTICS 610 spots of Radio campaign across 5 cities in 4 weeks 63 spots of TV campaign across various cable and terrestrial channels in 5 cities Outdoor exposure in 5 cities RESULTS 6 Outdoor Sites 581 Radio Spots Achieved 62 TV[...]
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