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STALLION BAJAJ KEKE RALLY RADIO

OBJECTIVES Create awareness for the new Bajaj tricycle through Radio. OUR MARKETING TACTICS Selected top rated radio stations in 27 cities, using AMPs and diary to determine consumption pattern of target audience. Deployed 270 spots across selected 27 Radio stations in 28 cities. RESULTS 270 Radio Spots in 27 Cities
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TV, RADIO & OUTDOOR – JAN, 2018

SITUATION Create awareness for the Back-to School campaign through Mass Media; Radio, TV, OOH TACTICS 610 spots of Radio campaign across 5 cities in 4 weeks 63 spots of TV campaign across various cable and terrestrial channels in 5 cities Outdoor exposure in 5 cities RESULTS 6 Outdoor Sites 581 Radio Spots Achieved 62 TV[...]
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