M&B NATURE CARE AVA ACTIVATION ~ SEPT – OCT, 2019

OBJECTIVES

Stock up general trade and pharmacies

MARKETING STRATEGY

  • Activation across 3 Socio-economic regions
  • Engage Pharmacies and Patient Medicine Stores
  • Ensure effective data capture of outlets
  • Deploy guerilla team to ensure sales across 7 SKUs

RESULTS

  • Over 2 million naira sales
  • 2,005 outlet coverage
  • Client:M&B
  • Date:September -October, 2019
  • Tags:Nigeria
  • Project Type:Sales and Channel MGT.
  • .

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