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SITUATION

  • Grow brand awareness.
  • Recruit new users of the product.
  • Improve brand equity

MARKETING TACTICS

  • Pan Nigeria Roadshow activation in 5 Cities
  • Awareness creation around the brand
  • Brand Education & Engagement
  • Digital & social media amplification

RESULTS

  • 13,166 Reach Achieved
  • 5 cities Pan Nigeria Activated
  • 2,524 TVS Motor Cycle & Tricycle Riders reached