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OBJECTIVE

  • Increase awareness of other stationery items
  • Increase brand preference.
  • Increase sales

MARKETING TACTICS

  • Channels: Supermarket
  • Create emotional link with customers (students & parents)
  • Consumer reward.
  • Reposition BIC® stationery as a brand of choice in the minds of consumers.

RESULTS

  • Reached 6,500 direct consumers.
  • Total sales Of  14,469,456 XOF
  • Sold 14 867 BIC products
  • Activated 16 Supermarkets
  • Activated 3 cities.