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OBJECTIVE
- Increase awareness of other stationery items
- Increase brand preference.
- Increase sales
MARKETING TACTICS
- Channels: Neighborhood.
- Create emotional link with customers (students & parents)
- Consumer reward.
- Reposition BIC® stationery as a brand of choice in the minds of consumers.
RESULTS
- Reached 2,306 direct consumers
- Total sales Of 4,262,125 CFA
- Sold 43,520 BIC products
- Activated 20 (100%) Districts in Dakar
- Rewared 395 Consumers