WRITE YOUR SUCCESS WITH BIC” (FRENCH BTS ACTIVATION/SUPERMARKET 2020
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OBJECTIVE

  • Increase awareness of other stationery items
  • Increase brand preference.
  • Increase sales

MARKETING TACTICS

  • Channels: Neighborhood.
  • Create emotional link with customers (students & parents)
  • Consumer reward.
  • Reposition BIC® stationery as a brand of choice in the minds of consumers.

RESULTS

  • Reached 2,306 direct consumers
  • Total sales Of 4,262,125 CFA
  • Sold 43,520 BIC products
  • Activated 20 (100%) Districts in Dakar
  • Rewared 395 Consumers