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SITUATION

  • Own the back to school period
  • Drive awareness & sales of major BIC Stationery products; BIC Original, BIC Cristal Ultra Fine, BIC Evolution Graphite, BIC Wax Crayon

MARKETING TACTICS

  • 1 month road show activation in 6 cities
  • Reward shoppers who make purchases
  • Brand Education and Engagement

RESULTS

  • 1 month road show activation in 6 cities
  • Reward shoppers who make purchases
  • Brand Education and Engagement