BIC TV, RADIO & OUTDOOR
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SITUATION

Create awareness for the Back-to School campaign through Mass Media; Radio, TV, OOH

MARKETING TACTICS

  • 610 spots of Radio campaign across 5 cities in 4 weeks
  • 63 spots of TV campaign across various cable and terrestrial channels in 5 cities
  • Outdoor exposure in 5 cities

RESULTS

  • 6 Outdoor Sites
  • 581 Radio Spots Achieved
  • 62 TV spots Achieved on Cable & Terrestrial TV
  • Over 20m Consumer Reach Achieved
  • Brand: BIC
  • Activity: Media
  • Date: January, 2018
  • Location: Nigeria