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SITUATION
Low demand for BIC Cristal Ultra Fine Pen
MARKETING TACTICS
- Brand Education and engagement
- Sampled primary & secondary school students
- Sample in 110,000 Students using TRY It Cards
- Sampling in 12 cities
- D2R Sales Activations
RESULTS
- Sampled in 110,000 Students using TRY It Cards
- Sampled in 12 cities