BIC Shave & Win Consumer Promotion 2018
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SITUATION
Organize a draw to select winners from the participants in the Shave & Win promo
MARKETING TACTICS
- Choose central and popular location
- Select celebrities who fit brand and TA
- Increase awareness about the event online and traditional media.
- Make event strictly by invitation.
RESULTS
- Increase in participation
- Recruited new users
- Position brand as reliable and trustworthy
- Increased in brand awareness