BIC® FAN ZONE/ SPACE TO WATCH SENEGAL’S MATCHES 2019
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OBJECTIVE
- Increase brand visibility and awareness.
MARKETING TACTICS
- Create and manage 5 football fan zones
- Deploy branded materials to increase visibility.
- Show Senegal matches to attract crowd
- Create engaging activities to reward attendees.
RESULTS
- 5 Fan Zones in Dakar
- Reached more than 100,000 people
- 100,000 XOF of credits rewards
- 5 Smartphone rewards
- 4 PS4 rewards
- 25 Senegalese jerseys rewards
- 5 TV rewards