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OBJECTIVES
- Increase brand recall and affinity for BIC® shavers
- Increase sales
TACTICS
- Take advantage of AFCON 2019
- Deploy roadshow team to engage consumers
- Activate 19 communities in Dakar
- Reward consumers
RESULTS
- Reached over 100,000 customers
- Achieved 140% of sales target
- Activated 30 markets
- Activated 19 communities
- Rewarded over 20,000 customers