BIC® Shave and Win ~ 2019
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OBJECTIVES
Our marketing goal
- Increase sales and awareness of BIC 1 Shavers pan-Nigeria.
- Reward existing customers
- Recruit new customers
TACTICS
Our marketing strategy was:
- Buy, scratch & win
- Digital promo mechanics.
- D2D Sales – Guerilla Marketing.
- University Viewing Centre.
- PR
- OOH marketing
RESULTS
- Activated 11 cities
- Achieved 126% of sales target
- Activated 48 markets
- Reached Over 1 million customers
- 11 BRT Branding & 25 Press Releases
- 18 Blog Posts